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Gameful research. 

We aim to learn more about people and machines via video games research. 

Our research covers game design, player experience, artificial intelligence,

gameful design and gamification, bio-inspired computing, and extended reality. 


The gameflow lab is led by Dr Penny Kyburz (Sweetser), creator of the GameFlow model.

Dr Kyburz has contributed to 20 digital games, which have garnered many awards, including 4 prestigious BAFTA nominations. She has lead game development and research teams and advised on digital policy in the Australian Senate. She actively works towards increase gender diversity and equity in the games and IT industry and academia.


The gameflow lab is based at the Australian National University (ANU) in Canberra and we'd love to talk to you about collaborating, working, or studying with us.




We research player experience of video games, as well as creating more engaging experiences by understanding enjoyment and gameful design.



We research AI and modelling in video games, including emergence, bio-inspired computing, deep learning, and reinforcement learning.


Extended Reality

We research extended reality (XR) experiences, within and beyond video games, including virtual (VR), augmented (AR), and mixed reality (MR).



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